ForwardFocus
Strategic & Sustainability ConsultingAbout Forward Focus
Founded on the principle that sustainable success requires strategic clarity and a forward thinking plan. As Wayne Gretzky was fond of saying: “Skate to where the puck is going, not where it's been”.
Meet Jerry Croft
With over two decades of executive leadership experience, Jerry Croft founded Forward Focus to bridge the gap between traditional business strategy and sustainable growth. His background spans multiple industries, from scaling emerging companies to serving in senior advisory roles for established enterprises.
Jerry's approach combines hands-on operational experience with data-driven insights, helping organizations make decisions that drive both immediate results and long-term value creation. His expertise in business transformation has guided companies through critical growth phases, strategic pivots, and successful exits.
EcoFocus Worldwide Partnership
Forward Focus's sustainability consulting is powered by our strategic partnership with EcoFocus Worldwide, a leading environmental research organization. This collaboration serves as our sustainability research engine, providing access to:
- Data-Driven Strategy Development
We help clients turn sustainability and consumer insights into actionable strategies that align with business goals and stakeholder expectations.
- Custom Insights & Trend Interpretation
Beyond dashboards, we provide expert interpretation of data to reveal the “why” behind the numbers—enabling smarter product, packaging, and messaging decisions.
- Segmentation & Targeting Guidance
We identify high-value consumer segments (e.g. health-driven parents) and recommend positioning strategies that maximize relevance and ROI.
- Sustainability Narrative Support
We connect research insights to ESG storytelling, helping clients substantiate claims and avoid greenwashing.
- Opportunity Scoping & Innovation Input
From circular packaging to functional ingredient shifts, we uncover emerging needs and innovation whitespace through the lens of consumer behavior.
Our Approach
We believe sustainable success comes from aligning strategic clarity with environmental responsibility.
Strategic Clarity
We help organizations define clear strategic direction based on data-driven insights and market realities.
Sustainable Growth
Our sustainability expertise ensures growth strategies align with environmental responsibility and future resilience.
Practical Innovation
We translate complex challenges into actionable solutions that drive both performance and positive impact.
Ready to Work Together?
Let's discuss how Forward Focus can help your organization navigate complexity and build sustainable success.
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